Warner Bros. Consumer Products Influencer Engagement Program

Approach

Warner Bros. Consumer Products (WBCP) has a wide variety of properties to choose from – DC’s Wonder Woman and Batman, the Harry Potter and Fantastic Beasts film series along with Friends and Rick & Morty, plus popular Looney Tunes and Scooby-Doo franchises – to name a few.

With a huge range of licensing and merchandising programs, retail initiatives, promotional partnerships and themed experiences, WBCP works with a host of retailers across ANZ from large-scale operators like BIG W and Woolworths, to boutique retailers such as Kip&Co, and even niche brands like costume giant, Rubies.

To draw attention to these collaborations, we manage an ‘always on’ influencer engagement program where we explore the product range, retailer and target audience, to engage with the most relevant communities, whether that’s teens, parents, grandparents or superfans.

We then tailor our approach to ensure every product category or event is amplified through the most appropriate and engaged social personalities in the market.

This bespoke approach has allowed us to create trusted relationships with content creators across the country, resulting in brand-specific content which generates consistently high engagement with audiences and a direct impact on sales.