Every year, Rockhampton Regional Council alongside Advance Rockhampton play hosts to Queensland’s largest car and bike festival – Rare Spares Rockynats. Dentsu was selected three months before the event to revamp their Communications strategy.
BP was launching their new app, a revolutionary service that allowed customers to pay for fuel from their cars, without the need to go to checkout.
In March 2020, JAX Tyres & Auto announced its rebranding, adding light mechanical services to the 71-year-old brand and reinforcing its value proposition: to deliver peace of mind to customers. They wanted to be known as more than a tyres retailer. Then COVID-19 hit. With restrictions in place impacting daily driving and travelling, we needed to find new ways to position the retailer’s evolved positioning.
Jaguar Land Rover had an established relationship with auto-focused media. They wanted to become more known as a lifestyle brand and tasked Dentsu PR team with this ask.
Driving awareness and brand advocacy for Sara Lee, in particular around 50 years in the Australian market.
We revealed the country’s behavioural and cognitive disconnect when it came to sustainability habits and attitudes, leveraging this opportunity to establish Nature’s Own’s eco-brand purpose.
Equifax empowers people to live their financial best. With this strong drive, the company wanted to increase its share of voice and reach as many Australians as possible.
Behaviour is observable, complex and determined by a range of factors, from personal experiences, the surrounding environment, fears and individual motivation and capability.
As COVID-19 evolved into a global pandemic, it became clear that mass vaccination was a key public health tool to ‘flatten the curve’ and protect the community.
Of the 4.3 million Australians who are living with a disability only 54% have permanent employment, with little or no initiatives in place to change this.
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We acknowledge the Traditional Custodians of the land on which we work and live, and recognise their continuing connection to land, water and community. We also pay our respects to Elders past, present and emerging.