Every year, Rockhampton Regional Council alongside Advance Rockhampton play hosts to Queensland’s largest car and bike festival – Rare Spares Rockynats. Dentsu was selected three months before the event to revamp their Communications strategy.
BP was launching their new app, a revolutionary service that allowed customers to pay for fuel from their cars, without the need to go to checkout.
In March 2020, JAX Tyres & Auto announced its rebranding, adding light mechanical services to the 71-year-old brand and reinforcing its value proposition: to deliver peace of mind to customers. They wanted to be known as more than a tyres retailer. Then COVID-19 hit. With restrictions in place impacting daily driving and travelling, we needed to find new ways to position the retailer’s evolved positioning.
Jaguar Land Rover had an established relationship with auto-focused media. They wanted to become more known as a lifestyle brand and tasked Dentsu PR team with this ask.
For the Sydney Royal Easter Show, maintaining its reputation as a safe, value-for-money family event is paramount. When gang violence visited the Show in 2022, the Dentsu Creative Public Relations team was ready to swing into action.
Drive a new conversation about conservation, flipping the economic versus environmental debate.
In 2021 NSW Ministry of Health contract Cox Inall Ridgeway (CIR) to lead the NSW Suicide Prevention Fund 2020-2024 Statewide Community Response Packages for Aboriginal People.
headspace approached Cox Inall Ridgeway in November 2019 to support the pre-campaign research, concept testing and advice in the designed and development of the campaign (including undertaking a literature review), we were also contracted to work on the post campaign evaluation.
In 2021, CIR was engaged by ViacomCBS ANZ (Network Ten) to provide advice in relation to implementing, delivering, and evaluating its inaugural Reflect Reconciliation Action Plan (RAP).
Using popular social personalities to share WBCP retail collaborations.
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We acknowledge the Traditional Custodians of the land on which we work and live, and recognise their continuing connection to land, water and community. We also pay our respects to Elders past, present and emerging.