We build audiences, engage communities, earn attention and instil trust through our skills in PR, influencer marketing and earned creativity.
Dentsu Creative Public Relations brings together the expertise of heritage brands Haystac (consumer and brand), Cox Inall (behaviour change, corporate and agribusiness) and Cox Inall Ridgeway (First Nations) into a single agency offering.
This full-service model allows us to offer our clients a depth of public relations capability like never before. Our specialist teams (First Nations, Agribusiness and Sustainability, Government and NGO and Consumer Brands) connect clients with best practice across creative PR, earned media, influencer marketing, behaviour change campaigns, content, community and stakeholder engagement.
Our team of 75 specialists collaborate with Dentsu Creative strategy, creative and production teams across Australia and New Zealand from our offices in Melbourne, Sydney, Brisbane, Canberra and Auckland.
We are part of a global connected community of Dentsu PR experts in more than 30 markets across the world, delivering international scale with local earned specialists who understand what is important at a local market level.
Our consumer PR practice connects brands to consumers and those who influence behaviour and purchasing.
Our corporate affairs practice covers reputation management, issues and crisis management, thought leadership, government relations, social impact and ESG.
Our agribusiness practice spans the food and fibre value chain.
Our Government communications practice connects Government agencies with stakeholders, communities and citizens.
Our community and stakeholder engagement capability assists industries, projects, businesses, brands, not-for-profit organisations and governments to engage in meaningful dialogue with communities.
Our First Nations capability is delivered by Cox Inall Ridgeway, a joint venture between our First Nations staff and Dentsu Creative. Cox Inall Ridgeway is a social change agency working to disrupt disadvantage in Indigenous communities, and is a registered Supply Nation business.
Our specialist teams connect clients with best practice across creative PR, earned media, influencer marketing, behaviour change campaigns, content, community and stakeholder engagement. Read more about each of our services below.
MEDIA RELATIONS / SOCIAL / CONTENT / INFLUENCER MARKETING / ACTIVATIONS & EVENTS / REPUTATION MANAGEMENT / THOUGHT LEADERSHIP / PUBLIC AFFAIRS / CRISIS & ISSUES MANAGEMENT / COMMUNITY & STAKEHOLDER ENGAGEMENT / SOCIAL IMPACT & ESG / BEHAVIOUR CHANGE / SUSTAINABILITY / GOVERNMENT RELATIONS / SOCIAL LICENCE / FIRST NATIONS
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We acknowledge the Traditional Custodians of the land on which we work and live, and recognise their continuing connection to land, water and community. We also pay our respects to Elders past, present and emerging.